With all the different social media platforms available today, it’s easy to focus your marketing time there because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and actually talk to people face-to-face. However, if you depend solely on social media for your marketing, you’re missing a vast opportunity to market your business to locals right in your own backyard.
Your marketing goal should always be to build relationships with people you can help with your products or services. Even though you may be tempted, never push the hard sell on people you’ve just met. They don’t know you, so they likely won’t spend their hard-earned cash on your product. However, by interacting with them “in the real world,” in addition to engaging them on social media, you develop a foundation upon which to build a stronger relationship, which may ultimately lead to them buying from you.
How to Get Started Networking Offline
The idea of walking into a room without knowing a single soul can no doubt be daunting. But the alternative of not sharing your story and your mission to those who may be seeking this exact answer to their problems is equally troubling. No matter how you want to start networking in real life, put on your brave face and tackle your fears head on.
1. Join a Relevant Business Networking Group (or more!)
Usually, there are dozens of business networking groups and chambers of commerce organizations in every community, so you can pick and choose which group (or groups) is best for you. Yes, you want to reap a reward for being a part of the group, but your acceptance into any business group will depend on what you can contribute. After all, it’s all about building relationships. Some groups are more formal and have standard meeting rules, while others may be much more casual and usually smaller in scale. See if you can visit a meeting or two before submitting an application and never be afraid to ask questions about the organization – especially from other members.
2. Hold Live Workshops
What better way to showcase your authority and expertise than to speak to your local community! Turn an online webinar into a live presentation or create a presentation customized to your community’s needs. Contact your local library, business association or community college with your ideas and very often if the presentation is unique and relevant to the community, you will get a booking.
Even if live events are not your forte, choose a topic you are passionate about and that you could speak about for hours. Your passion will carry through and you’ll be less likely to be nervous or get tongue-tied. Make sure to collect business cards or to have attendees sign in so you can connect with them on social media – especially LinkedIn – and continue the relationship building.
3. Volunteer in Your Community
Look for groups or charities that are relevant to your experience, but don’t go in thinking you need to change everything. Building relationships should be a positive experience, so offer your guidance and input when asked. Otherwise, enjoy conversing with other volunteers, board members, and administrative personnel, all of whom hold the possibility of referring you to their family, friends, or other networking contacts.
Volunteering is also a great way to learn new skills – especially for those who are considering a new career or are getting back into the job market after an absence.
What Suggestions Do You Have?
There are so many opportunities to build networks and these are just a few. What organizations and methods have you found beneficial?