Amid much fanfare and drum roll (ha!), after months of telling people that they should have a Facebook Page to promote their businesses, I finally launched my own: Deb Krier, The SociaLight.
The basic Page—Facebook has dropped the word “Fan”—is good, but I wanted to add some bells and whistles to hopefully make my Page stand out from the crowd.
The first thing I did was to create a much larger image. It’s kind of a hidden fact that the picture on a Page can be much larger than on a Profile page. Right now, Facebook allows an image that is 200 x 600 pixels—think “bookmark.” However, they have announced that they are changing this to 180 x 540 pixels “soon.” Mine is a bit shorter, but it was easy to create and upload.
I also wanted to have a special landing tab for new visitors. Currently, you can personalize a Page using FBML. Again, Facebook has announced changes and will be switching to iFrames “soon.” As I’m not a programmer, I searched for another method and found Facebook applications for creating personalized tabs. I went with TabSite, as for a very small fee, I can create five tabs for my Page. I was amazed at how easy it was.
The cool thing about creating a custom tab is that new visitors to my Page “land” on a special “Welcome!” tab. It gives a bit of info about me and more importantly, reminds visitors to click the “Like” button. It’s always a good idea to have a call to action.
I also added tabs for my YouTube channel and for my blog and plan to add several more tabs.
It’s critical to remember, though, that no matter how “cool” a Page is, it’s still vital to have ongoing communications with followers and to post fairly often. Personally I think once a day at a minimum is good—and if you can’t post at least once a week, you shouldn’t have a Page.
If someone comments or posts on the Wall, ignoring it is just like ignoring an email. As I don’t want to be glued to my Page, I discovered a nifty application that checks my page periodically for me! If there’s activity, I receive an email. There are several choices, but for now, I’m using PageNotifier which has both free and fee options.
I’m curious as to what you think of my Page. More importantly, if you have a Page, what cool tips do you have?
I like your new Facebook page, especially the great photos by William Green Photography! 🙂 I have to put in a little plug for him now and again!
Bill’s a great photographer…he even made me look good!!
Nice post . Thanks for, posting on my blog page man. I will email you soon! I didn’t realise that.
Great!