“How much time do I have to spend on sites like Facebook to improve my business?” Every time I talk with someone about the benefits of using social networking for business, I am asked this question. The person asking always seems to be concerned that I’m going to say a huge number because before I…
When I talk with people about using social networking as a tool in searching for a job, I emphasize that it’s important to have a good photo. It’s OK to have a casual picture for sites such as Facebook and Twitter, but having a professional-looking headshot is critical for LinkedIn. This has led to several…
Hello and welcome to my first blog post. While I’ll be blogging about marketing, public relations, and other subjects, my primary focus will be discussing how to use social networking in a professional manner to promote your business and yourself. The most frequent question I receive is: “Why should I bother doing this? It seems…
