OK, maybe “learned” isn’t the right word because these were things I already knew, but they were reinforced in 2014. This reinforcement came through talking with great guests on my program on Mile Hi Radio (MHR), as well as reading books, articles, and social media posts and actually talking with people. This list isn’t in…
For those of us who use social media as part of our marketing efforts, one of our goals is to sell our products or services! Of course, we also want to build relationships, increase awareness, build a following and so on, but let’s face it, none of those things actually pay the bills. They help,…
LinkedIn is a fabulous networking tool, when used properly. Unfortunately, sometimes people get a bit “off track” and end up annoying the very people they are connected with. I am what LinkedIn considers a “LION” – a LinkedIn Open Networker. Basically, this means that I will connect with virtually anyone. However, when I get a…
I spend quite a bit of time every week on LinkedIn and I look at a lot of Profiles. I’m also asked by many people to review their Profiles. And, I often have people tell me that they don’t see the “value” of LinkedIn because they don’t see any results from it. Over and over…
We all expect social media to be “easy” to use. For many sites, the number of more “mature” users is rapidly growing and teenagers – and younger – thrive there. So, for a smart and savvy business owner, it should be easy. Right? Wrong! Incorporating social media into your marketing plan takes thought and planning.…
