As appeared on Unleashing Your Brand. In June 2011, Google launched its foray into the world of social media. Named simply Google+, this is actually Google’s third (some even say fourth) attempt to have a presence in the social media realm. With 800 million people already on Facebook, 135 million on LinkedIn and over 200…
It’s an age-old question: is it better to have lots and lots of contacts or just a handful of good ones? Gina Schreck and I just talked about this on my radio program. This question is especially pertinent for people who use social media for business. Is it better to have thousands and thousands of…
Most of the time, I post about how to use social media as a business tool for professionals to promote themselves and their businesses. Interwoven in those posts is the importance of building relationships. However, I don’t often post about how “personal” posts—that is, non-business—builds those relationships. Last week, I lost my long-time companion, Doofus,…
My friend, Kevin Cullis, directed me to an article that talks about businesses that use social media but often don’t respond to comments posted online, especially complaints. It’s a great article and we had quite a discussion online about it. I’m sure that some businesses think that they could create legal problems if they respond…
I had an interesting conversation with a business associate this week. The person was telling me that social media is a waste of time because he’s never “gotten anything” from it. I asked him to elaborate. He volunteers for a nonprofit and as far as he knows, no one has made a donation because of…
