It happened again. I had someone adamantly tell me that using social networking for business is a complete and total waste of time. The gentleman felt so strongly about it that he even raised his voice and shook his finger in my face. Yoiks! I tried to talk with him, but it was clear that…
At least once a week, I still have someone tell me that they think using social media for their business is a waste of time and that they just don’t see the point. Then, they usually ask me why I think businesses should use social media. First and foremost, it’s simply the numbers. Facebook now…
With all due respect to Carly Simon and her love life, the pain that I’m talking about is the fact that we’re all very busy and just the thought of managing accounts on multiple social networking sites causes a great deal of pain and anguish! The good news is that there are tools to make…
I firmly believe that every business should have a blog. That’s right, I said every business. Blogs should be integrated into every business as an essential marketing tool. Raise your hand if you think blogging is a new trend. It isn’t. Way back in 2005, Bloomberg Businessweek featured an article titled “Blogs Will Change Your…
I had a professor who frequently reminded us about TANSTAAFL— which stands for There Ain’t No Such Thing As A Free Lunch. She was saying that you shouldn’t expect to get something for nothing. I make my living—or at least part of it—by speaking. I’m continually amazed at people who know this…but still ask me…
