Quick show of hands: how many of you use LinkedIn for professional connections and networking and believe Facebook is only for personal use? No matter what you answered, you’re not wrong. I know people who keep their online “presences” separate and those who merge the two. I’m a proponent of merging…within reason. We work with…
I recently wrote a post providing four tips to help you use Facebook as a marketing tool. By popular demand…here’s three more! Grammar, spelling and punctuation DO count! Whether you’re posting vacation pictures on your personal Profile or a link to an interesting article on your Page, you always want readers to know that you’re…
So, you’ve taken the leap and set up your Facebook Page for your business. Now, you’re not quite sure what to post, when and so on! Here’s a handful of things to keep in mind to help make your Page a successful part of your marketing efforts. Be a resource AND ask questions You want…
I spoke to a graduate-level marketing class at the University of Colorado and had an interesting exchange. I first asked how many thought Facebook was for business. Many said it wasn’t. I then asked how many follow Pages specifically to get information about a business. Most of those who said Facebook wasn’t for business raised…
Adults—that is, those of us who’ve been around the block a couple of times—know that LinkedIn can be a vital tool in a search for a new job. It’s a great way to connect with influential people and employers and recruiters frequently use LinkedIn when they are filling positions. According to a 2010 Jobvite survey,…
