Searching and listening is an important part of keeping your finger on the pulse of your industry. But there is so much more to listening and searching than just search engines. The phrase Social Search is being tossed around as a buzzword since search engines aren’t always capturing what is being said about you, your…
Quick show of hands: how many of you use LinkedIn for professional connections and networking and believe Facebook is only for personal use? No matter what you answered, you’re not wrong. I know people who keep their online “presences” separate and those who merge the two. I’m a proponent of merging…within reason. We work with…
Twitter is a powerful business tool that is one of the least understood social media resources. The good news is that it offers a unique way to get in touch with people on a more flexible and diverse platform than most others. The question is: how to actually garner that business? The largest pitfall of…
I recently wrote a post providing four tips to help you use Facebook as a marketing tool. By popular demand…here’s three more! Grammar, spelling and punctuation DO count! Whether you’re posting vacation pictures on your personal Profile or a link to an interesting article on your Page, you always want readers to know that you’re…
So, you’ve taken the leap and set up your Facebook Page for your business. Now, you’re not quite sure what to post, when and so on! Here’s a handful of things to keep in mind to help make your Page a successful part of your marketing efforts. Be a resource AND ask questions You want…
