LinkedIn is a fabulous networking tool, when used properly. Unfortunately, sometimes people get a bit “off track” and end up annoying the very people they are connected with. I am what LinkedIn considers a “LION” – a LinkedIn Open Networker. Basically, this means that I will connect with virtually anyone. However, when I get a…
People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil down to one thing: TIME. They don’t have the time to learn how to use it, they don’t have the time to actually use it, they don’t have time to…
I spend quite a bit of time every week on LinkedIn and I look at a lot of Profiles. I’m also asked by many people to review their Profiles. And, I often have people tell me that they don’t see the “value” of LinkedIn because they don’t see any results from it. Over and over…
We all expect social media to be “easy” to use. For many sites, the number of more “mature” users is rapidly growing and teenagers – and younger – thrive there. So, for a smart and savvy business owner, it should be easy. Right? Wrong! Incorporating social media into your marketing plan takes thought and planning.…
OK, maybe I should say “Social Media lasts Forever.” By this, I mean that our posts on various social media sites has the potential to be on the Internet (and other places) for a long, long time. In 2011, I posted a photo of my Dad’s military information that’s on the National World War II…
