Have you ever hired a freelancer or worked with an agency and wondered if you were getting your money’s worth? Hire a gardener, and you can tell if the flowers grow. Hire a carpenter and you’ll know if the shelves are solid. But when you hire an artist, like a copywriter or a graphic designer,…
For those of us who use social media as part of our marketing efforts, one of our goals is to sell our products or services! Of course, we also want to build relationships, increase awareness, build a following and so on, but let’s face it, none of those things actually pay the bills. They help,…
People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil down to one thing: TIME. They don’t have the time to learn how to use it, they don’t have the time to actually use it, they don’t have time to…
I spend quite a bit of time every week on LinkedIn and I look at a lot of Profiles. I’m also asked by many people to review their Profiles. And, I often have people tell me that they don’t see the “value” of LinkedIn because they don’t see any results from it. Over and over…
We all expect social media to be “easy” to use. For many sites, the number of more “mature” users is rapidly growing and teenagers – and younger – thrive there. So, for a smart and savvy business owner, it should be easy. Right? Wrong! Incorporating social media into your marketing plan takes thought and planning.…
