Several months ago, I wrote a blog post giving tips on how to expand your network using social media. Specifically, I talked about how to expand to another area, as I was moving from Denver to Atlanta and needed to make new contacts. Twitter and Facebook were useful, but I gained the most…and best…new contacts…
On my radio program this week, I talked with Lida Citroën about the importance of a person’s online reputation. Part of that reputation is based on someone’s “online personality.” I’ve been thinking a lot about this the last couple of weeks. If the people you’re connected with online were asked to describe you, based just…
Recently, I was asked to participate in a recipe exchange program. Now, this is a laugh, as I pretty much only cook what comes in a box or bag—but it got me thinking about other types of recipes. Specifically, developing the right “mix” of ingredients to successfully promote your business. Basically, there are three primary…
As appeared on Unleashing Your Brand. In June 2011, Google launched its foray into the world of social media. Named simply Google+, this is actually Google’s third (some even say fourth) attempt to have a presence in the social media realm. With 800 million people already on Facebook, 135 million on LinkedIn and over 200…
My friend, Kevin Cullis, directed me to an article that talks about businesses that use social media but often don’t respond to comments posted online, especially complaints. It’s a great article and we had quite a discussion online about it. I’m sure that some businesses think that they could create legal problems if they respond…
